.SummaryIn preparation for the 2022 sales season, NordicTrack aimed to elevate its product pages to better communicate the iFit (Interactive Fitness) subscription experience. The goal was to use storytelling to boost conversion rates and create a cohesive journey throughout the product line.
.ProjectTransforming the Product Page Experience
.RoleAs the principal UX/UI designer, I led the design strategy, copywriting, and imagery creation, collaborating closely with the CMO and fulfilling my role’s broader responsibilities.
The task
Redefining product pages to communicate the iFit experience and boost conversions.
.OverviewIn preparation for the 2022 sales season, NordicTrack aimed to elevate its product pages to better communicate the iFit (Interactive Fitness) subscription experience. The goal was to use storytelling to boost conversion rates and create a cohesive journey throughout the product line.
.RoleAs the principal UX/UI designer, I led the design strategy, copywriting, and imagery creation, collaborating closely with the CMO and fulfilling my role’s broader responsibilities.
.TimelineMay 2023 — Dec 2023
.Team1 Developer
1 Product Designer (me)
The challenge
While Hiki was gaining traction among autistic users, we recognized an unmet need for a space that welcomed all neurodivergent individuals. Many felt isolated and lacked inclusive, accessible platforms that understood their unique needs. We set out to create a community that celebrates and connects all neurodivergent identities, fostering a safe and empowering environment.
The solution
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Summary
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The challenge
While Hiki was gaining traction among autistic users, we recognized an unmet need for a space that welcomed all neurodivergent individuals. Many felt isolated and lacked inclusive, accessible platforms that understood their unique needs. We set out to create a community that celebrates and connects all neurodivergent identities, fostering a safe and empowering environment.
The solution
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Research
a new brand
designing a design system
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Typography.
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Color.
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buttons.
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shadows.
the designs coming together
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
designing a design system
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
