The work behind the work.
Building a motivational profile.
iFit’s new profile experience motivates user to ‘move’—using data, identity, and behavior loops—creating a space they actually want to return to.
Neurodivergent by design.
As the sole designer, I tackled Hiki's end-to-end evolution—redesign, rebrand, accessibility overhaul, and monetization—for a user base I’m part of.
Shaping the story behind the numbers.
Designed iFIT’s S1, investor decks, and Analyst Day materials to elevate the brand’s strategic narrative—clarifying product value, market vision, and growth story for analysts and stakeholders.
Selling the Experience, Not Just the Equipment.
Redesigned NordicTrack’s product pages to center the real story—lifestyle, emotion, and movement—over specs and features.