Principle DesignerRevamping NordicTrack’s product pages
.OverviewNordicTrack, a well-established fitness equipment brand, integrates iFit’s digital fitness content to elevate the workout experience. To further enhance user engagement and drive conversions, I led a web redesign of NordicTrack’s product pages as Principal Designer. This revamp aimed to highlight the iFit subscription experience through a more interactive and visually appealing presentation of the brand’s offerings.
.RoleAs the principal UX/UI designer, I led the design strategy, copywriting, and imagery creation, collaborating closely with the CMO and fulfilling my role’s broader responsibilities.
.TimelineSept 2022 — Oct 2022
The Challenge
Enhancing NordicTrack’s Product Pages to Showcase the iFit Experience.
NordicTrack needed its web product pages to better convey the value of its iFit subscription service, transforming static information into a story-driven experience. The challenge was to balance detailed product information with an engaging, conversion-focused layout that aligned with NordicTrack’s brand while increasing user engagement and conversions..
01. research
Asking the community
To help guide the design effort, I conducted a survey targeting active users, inactive users, and followers on social media, uncovering important user needs and expectations.
Key InsightsDiscovery Challenges
Users cited limited local matches as a major frustration, prompting a focus on enhanced location filters and improved match discovery features.
Safety and Accessibility
Many respondents emphasized the importance of safety and requested features like profile verification, quick block options, and better moderation, guiding decisions to foster a secure and inclusive environment.
Engagement Features
Requests for video/audio chat, speed dating, and interactive games suggested a demand for features that enrich connections and sustain user interest.
Unappealing user interface
Feedback consistently indicated that users found typical dating and social app interfaces clunky and uninspired, signaling a need for a more appealing, user-friendly design in Hiki.
Data analysis
I analyzed user engagement data from the existing app, identifying that features like group chats and profile customization were particularly popular among autistic users. This helped guide feature prioritization in the new design.
Competitive analysis
I loaded up my phone with every dating and social app I could find, diving into each one to see how they catered (or didn’t) to neurodivergent users. It became clear that neurodivergent-friendly features were practically non-existent, giving Hiki a real opportunity to stand out and truly support this community.
02.ideation
03. rebrand
A new look
To help guide the design effort, I conducted a survey targeting active users, inactive users, and followers on social media, uncovering important user needs and expectations. Some of the key insights were…
04.design system
Getting organized
To help guide the design effort, I conducted a survey targeting active users, inactive users, and followers on social media, uncovering important user needs and expectations. Some of the key insights were…
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Typography.
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Color.
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buttons.
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shadows.
05. wireframin’
The challenge
While Hiki was gaining traction among autistic users, we recognized an unmet need for a space that welcomed all neurodivergent individuals. Many felt isolated and lacked inclusive, accessible platforms that understood their unique needs. We set out to create a community that celebrates and connects all neurodivergent identities, fostering a safe and empowering environment.
The solution
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed malesuada tincidunt purus ut ultrices. Integer auctor imperdiet dui, sit amet posuere ex malesuada vel. Aenean vel diam ac purus pulvinar euismod non eget ex. Fusce finibus interdum metus, a pellentesque ex. Mauris et felis cursus, sollicitudin metus quis, ornare dolor. Fusce suscipit fermentum accumsan.
Asking users…
To help guide the design effort, I conducted a survey targeting active users, inactive users, and followers on social media, uncovering important user needs and expectations.
Connection Preferences
Most users sought friendship and community over dating, highlighting the need for features that support platonic connections and neurodivergent communication styles, like non-verbal options.
Connection Preferences
Most users sought friendship and community over dating, highlighting the need for features that support platonic connections and neurodivergent communication styles, like non-verbal options.
Discovery Challenges
Users cited limited local matches as a major frustration, prompting a focus on enhanced location filters and improved match discovery features.
Safety and Accessibility
Many respondents emphasized the importance of safety and requested features like profile verification, quick block options, and better moderation, guiding decisions to foster a secure and inclusive environment.
Engagement Features
Requests for video/audio chat, speed dating, and interactive games suggested a demand for features that enrich connections and sustain user interest.
Unappealing user interface
Feedback consistently indicated that users found typical dating and social app interfaces clunky and uninspired, signaling a need for a more appealing, user-friendly design in Hiki.
The challenge
While Hiki was gaining traction among autistic users, we recognized an unmet need for a space that welcomed all neurodivergent individuals. Many felt isolated and lacked inclusive, accessible platforms that understood their unique needs. We set out to create a community that celebrates and connects all neurodivergent identities, fostering a safe and empowering environment.
The solution
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed malesuada tincidunt purus ut ultrices. Integer auctor imperdiet dui, sit amet posuere ex malesuada vel. Aenean vel diam ac purus pulvinar euismod non eget ex. Fusce finibus interdum metus, a pellentesque ex. Mauris et felis cursus, sollicitudin metus quis, ornare dolor. Fusce suscipit fermentum accumsan.
Summary
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed malesuada tincidunt purus ut ultrices. Integer auctor imperdiet dui, sit amet posuere ex malesuada vel. Aenean vel diam ac purus pulvinar euismod non eget ex. Fusce finibus interdum metus, a pellentesque ex. Mauris et felis cursus, sollicitudin metus quis, ornare dolor. Fusce suscipit fermentum accumsan.
07. testing
06.hi-fi
08.artifacts
09. launch
10.retrospect
the designs coming together
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
designing a design system
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
