Put me to work.
A creative director and product designer with 20+ years leading product, brand, and UX teams. I specialize in bringing structure to chaos—whether it’s launching a profile redesign for a fitness platform used by millions, or overhauling a neurodivergent-first dating app from the inside out.
Experience.
Hiki — Product Designer / Marketing lead
05/2023 — 04/2025
Led a full redesign of a social/dating app for 200k+ neurodivergent users
Integrated accessibility, monetization, and discovery upgrades
Designed and launched a scalable Figma design system
Directed social and product marketing initiatives
iFit Health & Fitness — Freelance Product Designer
Nov 2023 – Jun 2024
Redesigned the profile and stats history experience
Brought motivational loops and trend visualizations into the UX
iFit Health & Fitness — Creative Director
2011 – 2023
Led brand, marketing, product, and UX for a fitness tech company with 6M+ subscribers
Managed a 20-person creative team across video, UI/UX, social, animation, and brand
Built iFIT’s profile, habit, and content systems across mobile, tablet, and smart equipment
Grew brand from startup to household name
Digital Slant — Art Director
2009 – 2011
Directed creative for 20+ B2B clients
Built systems and brand ecosystems for national campaigns
Education.
Bachelor of Arts in Design — Utah State University
May 2008
Skills.
Tools:
Figma, Photoshop, Illustrator, After Effects, InDesign, Lottie
Code:
HTML, CSS, basic Javascript
Other:
UX/UI, storytelling, team leadership, design systems, creative direction, animation
Testimonials.
“Craig is a true creative, and dare I say, a visionary… Craig can truly do it all.”
— Former Director, iFIT
“Craig truly sees every business problem as a design opportunity.”
— Former colleague, Creative Lead