Project reviewNordicTrack product pages.
Redesigned NordicTrack’s product pages to be sharper, clearer, and more emotionally consistent. The old layout was cluttered, vague, and didn’t match the cinematic feel of the brand. I rebuilt the UX and visual story from the ground up—tightening the copy, reducing friction, and helping users feel the value faster.
The challenge.
The old PDPs were doing too much and saying too little. Legacy UI patterns, weak CTAs, and inconsistent modules made it hard to compare products or feel confident in the buy. Worse, the experience didn’t match the premium tone set by NordicTrack’s ads and content. There was a serious gap between brand and product.
My solution.
I mapped the core decisions users needed to make, cut the noise, and rebuilt a visual and narrative hierarchy that actually supported them.
Modular system with clear CTA flow
Cinematic visuals to reinforce emotional value
Refined copy that was direct, benefit-led, and confident
Responsive layout that scaled clean across breakpoints
The result was a page that felt more intentional, more premium, and easier to buy from.