Hi, I'm Craig.

Design Director, Product & Brand Strategist. I connect the dots others miss, leading teams to build products and brands that move people.

Growth architect. Scaling user engagement from 20K to 6M was about more than just good design; it was about orchestrating a complete system. My work focuses on building human-centric product, marketing, and brand strategies that are designed to, well, grow.

Creative Swiss Army Knife. Brand. Product. Content. Systems. Motion. I don't just move pixelsā€”I connect the whole experience. Most companies hire five specialists to do what I've been honing for years.

Leadership philosifiliciousness. My leadership centers on indoctrinating vision and enabling teams to deeply own the purpose. It's less about direction, more about ensuring everyone's invested in building the best fucking work out there.

ā€œCraig will elevate your brand, your team, and your outcomes.ā€

ā€” Mark Watterson, Chief Product Officer, iFIT

01. recent work.

A profile designed to motivate.

Neurodivergent by design.

02. project selects.

NordicTrack ad campaign

NordicTrack POP redesign

03. about.

Iā€™m a polymathic Design Director and Strategist with 20+ years of consistently trying to figure out what makes humans tick.

My approach? I personally create solutions that blend complex human insights with tangible outcomes. I lead by setting a clear path and enabling teams to truly own their work, ensuring the vision lands precisely. I get excited about unraveling tricky problems, building the best work out there, and finding the joy in the sheer absurdity of it all.